Ana Popovici Cruceanu
Digital Marketing Strategist
About Me
Name: Ana Popovici Cruceanu
Location: Chicago, IL
Phone: (773)-629-0417
Email: anapopovici26@gmail.com
Profile
Digital strategist and social media professional with more than 10 years of progressive & international experience. A capacity for positioning teams to grow, develop, and create exceptional results.
Creative, data-driven marketer with 10+ years driving demand gen, digital strategy, and multi-channel campaigns. Expert in CRM, automation, and AI-powered analytics to personalize journeys and accelerate pipeline. Known for blending strategic insight with human-centered leadership—building trust, inspiring teams, and translating complex data into clear growth. Achieved a 63% lift in lead conversion through HubSpot workflows and predictive scoring.
Professional Experience
Valensa International
Eustis, FL
Digital Marketing Manager
October 2023 - July 2025
Nutraceutical Ingredient Company | Role eliminated due to company-wide restructuring
- Built a robust sales-ready pipeline through strategic product positioning, audience segmentation, and targeted GTM campaigns.
- Implemented HubSpot workflows and predictive scoring, increasing lead conversion and driving 100+ MQLs.
- Enhanced SEO and UI/UX for USPlus, DERM, Pets and Greens landing pages, improving keyword rankings, delivering 1,400+ views and over 300 qualified lead conversions.
- Leveraged AI-driven targeting and attribution models to personalize buyer journeys and optimize demand funnel performance, improving CTR by 10%.
- Led Costco/truNature influencer campaign driving 365K+ reach & $439K EMV on $10.9K budget, aligning Mega–Micro influencers to full-funnel KPIs.
OMPI
Barrington, IL
Digital Marketing Manager
July 2022 - October 2023
Healthcare & Functional Medicine Supplement Company | Role concluded due to career transition
- Led adoption of CRM tools and provided data insights to cross-functional teams.
- Managed campaign A/B testing and reporting across email, web, and social platforms.
- Boosted e-commerce supplements purchase conversion by 2%; increased CTR by 10% with optimized flows.
- Streamlined processes through platform integration and CRM optimization, centralizing data to enhance segmentation and campaign efficiency.
- Developed personas for OMPI (product) and LMRC (SaaS), and OrthoPacks to support targeted campaigns.
- Built and led a high-performing team of 5, fostering a culture of accountability, mindful growth, and innovation.
LKH&S Ad Agency
Chicago, IL
Social Media Manager and Influencer Strategist
March 2022 - June 2022
Agency experience across multiple national brands
- Develop and execute organic & paid social media strategies for brands like Metra, Hyundai and FunkAway
- Collaborate with micro, macro and celebrity social media Influencers on multiple campaigns. Some of the influencers I have partnered with are Snoop Dogg, Olya Hill and Brandon Pleshek.
- Increased sales by driving traffic to Amazon.
- Increased engagement rate by 7% through influencers partnerships.
- Increased sales through shoppable campaigns.
Rise Interactive
Chicago, IL
Digital Media Strategy Manager
October 2021 - February 2022
Digital media & analytics experience
- Work with Fortune 500 companies on various media planning projects and media spending
Accelerate, HIMSS Solution
Chicago, IL
Digital Marketing Analyst
August 2021 - October 2021
Healthcare Technology & Digital Community Platform | Contract role supporting platform launch and growth
- Contribute to Accelerate Professional Network Launch
- Implement Strategic Integrated Marketing Initiatives: Organic, Paid, PR, WEB, Social, Email
- Collaborate with stakeholders to execute initiatives
- Analyze measurement and provide insightful suggestions based on data
- Support other teams in project initiations: Influencer Strategy, Event Strategy, International Strategy, Online Courses
Indeck Power Equipment
Wheeling, IL
Marketing Specialist
2019 – March 2021
- Saved $250K annually through process improvements and automation.
- Created digital and social strategy to modernize brand and boost online visibility by humanizing the Indeck brand.
- Managed web updates and optimized UI/UX, driving an increase in conversion and generating over 200 MQLs for rental and boiler purchases.
- Integrated HubSpot CRM across departments to centralize pipeline tracking.
Kaplin Orthodontics
Arlington Heights, IL
Social Media & Marketing Coordinator
2011 – 2019
- Led digital campaigns, social content strategy, and launched patient loyalty initiatives by implementing the HubRewards system, strengthening retention and lifetime value.
- Oversaw branding, content creation, and website development.
- Transformed analytics into actionable patient acquisition strategies, improving campaign ROI and patient (MQLs) sign ups.
Northwest Community Healthcare
Arlington Heights, IL
Social Media & Marketing Intern
2012 - 2013
Supported the team through multifaceted marketing projects, which included the creation of content for multiple social media platforms, completing an analysis of social media effectiveness, and reviewing market data. Assisted with the planning and execution of events. Analyzed campaigns and promotions to measure effectiveness and increase sales.
International and Freelance Experience
Bruli SA
Tessin, Switzerland
Social Media & Marketing
2019 - 2020
Social Media Contract
Kaplin Orthodontics
Arlington Heights, IL
Social Media & Marketing
2019
Social Media & Digital Marketing Contract
Swisstem Innovation Sagl
Tessin, Switzerland
Social Media & Marketing
2012
Digital Marketing Contract
Thometz and Uhland Orthodontics
Arlington Heights, IL
Social Media & Marketing Coordinator
2016 - 2018
Built the website and social media platforms and elevated the footprint. Executed creative campaigns while maintaining brand identities and integrated multiple projects at any given time with ease. Assisted with business development and created presentations. Reviewed marketing methods and made suggestions to align with the needs of the business. Engaged with potential client bases, managed the advertising and promotions campaigns, and assisted with other contract projects.
On the Beaton Path
Schaumburg, IL
Social Media Manager
2015-2018
Social Media Contract – Manage multiple social media accounts.
Wrightfully Fit
Turks and Caicos
Social Media & Marketing Coordinator
2014-2016
Managed the marketing plans and strategies, branding components, and editorial creation. Created the company website and developed blog content. Developed plans, created content, and ensured all branding-maintained integrity. Consistently communicated with senior leadership around project needs and estimated time of completions. Developed and maintained strategic client relationships by completing writing, editing, and proofreading as needed.
Accomplished the goal of getting the company owner, John Wright, and his blog onto the first page of Google utilizing strategic SEO methods.
Makeup Artist
Arlington Heights, IL
Eyelash Extension Artist & Online Magazine Content Editor
2007-2011
Provided exceptional services to a client base consisting of makeup, lash extensions and other esthetic needs. Managed the customer service process. Solved issues and problems as needed. Maintained expert knowledge of services and products to ensure customer satisfaction.
- Created content for the Schaumburg Magazine that included creative content centered on makeup techniques, creativity, and esthetics.
- Appeared as a makeup artist in five editions of Passion Magazine.
Education
EI 4 Change
Being Assertive with Emotional Intelligence
2024
Harper College
Palatine, IL
Associate of Arts in Public Relations and Marketing
2012
Associate of Arts in Public Relations and Marketing with Continuing Studies in Digital Media, Computer Graphic Arts, and Creative Software including Adobe Applications
Multiple schools
Bucharest, Romania
German Studies and English Studies
2005-2007
Goethe Institut
eCornell
Psychology in Leadership
2024
Key Learning Outcomes:
• Leverage six goal-setting levers for effective results.
• Overcome barriers to behavioral change.
• Enhance emotional intelligence and interpersonal awareness.
• Understand key drivers of behavior and active listening techniques.
• Modify personal behavior to improve team performance.
• Strengthen leadership through feedback, influence, and environmental adjustments.
• Optimize team dynamics with goal setting and role allocation.
Roosevelt University
Chicago, IL
Roosevelt University
Chicago, IL
Master’s in Integrated Marketing Communications
2020
Roosevelt’s master of science in marketing communications program prepared me to lead creatively and strategically with hands-on coursework and faculty members with major-brand business experience focused less on theory and more on preparing leaders for the business world.
Program Focus:
- Build brand relationships with customers
- Create brand reputations
- Manage business crises
- Develop and launch the new products and services the world has been waiting for
Additional Education
Google Analytics 4 Course
2022
LinkedIn Digital Marketing Foundations
2021
HubSpot CRM and Social Media Certificates
2020
Google Analytics, Certificate
2020
LinkedIn SEO for Social Media, Certificate
2020
HootSuite, Certificate
2019
Facebook Blueprint, Certificate
2016
Facebook Blueprint
Christine Valmy, Beauty School
2007 - Bucharest, Romania
Piano Studies, Alexei Stircea School of Arts
1997 - Kishinev, Republic of Moldova
University of Bucharest
Romania
University of Bucharest
Romania
Bachelor of Arts in Communications and Foreign Studies
2007
The Faculty of Foreign Languages and Literatures, one of the biggest and most important faculties within the University of Bucharest, has a rich tradition when it comes to teaching foreign languages and literatures.
The Faculty of Foreign Languages and Literatures schools students for three separate Bachelor’s degree domains: philology, cultural studies, translation and interpretation.
Certificates
Artificial Intelligence for Marketing
Being Assertive with Emotional Intelligence Certificate
Google Analytics Certificate
HubSpot Social Media Certificate
Facebook Blue Print Certificate
HubSpot Sales Certificate
Psychology of Leadership Certificate
Microsoft 365 Certificate of Completion 2022
SEO for Social Media Certificate
My Skills
Personal Skills
Recognitions
Industries and Markets
Proffesional Skills
Software Knowledge
References
Shawn Prather
Recruiter, OMPI
(847)857-0603
Charles Lau
CTO, Accelerate
(720)258-5201
Terri Sanders
SVP Marketing HIMSS
(312)415-9309
Emil Setiawan
Senior Data Analyst, Accelerate and HIMSS
774-274-5419
Peggy Diab
Vice President, Events HIMSS
1(703)599-9812
Heather Jonson
Marketing Principal, Accelerate
1(207)632-4636
James Hale
Indeck IT Director
847-400-6465
Worked together on several Indeck Projects
Brian Dailey
Indeck Sales Engineer
224-725-7660
Worked together on several Indeck Projects
Debra Sullo
Indeck Administrative Assistant
847-909-8639
Assisted me on several Indeck Project
Kenneth B Kaplin
Kaplin Orthodontics Owne
847-863-4133
previous employer
Steven Ziemba
Roosevelt University Professor, Social Media Influencer Course
Sue Reddel
Roosevelt University
John Wright
Wrightfully Fit Owner
954-554-9919
Freelancing client
Christine Peisker
Northwest Community Healthcare Digital Media Manager
Social Media Supervisor
Projects
2025 COSTCO IVC INFLUENCERS STRATEGY
SOCIAL MEDIA STRATEGY
MARKETING BUDGET
INFLUENCER STRATEGY & PLATFORM
COSTCO/IVC INFLUENCERS STRATEGY
COMPETITIVE ANALYSIS
CHUGHTAI CAMPAIGN
2022- 2023 DIGITAL MARKETING REPORT
TARGET AUDIENCE SEGMENTATION
2023 STRATEGIC MARKETING
LMRC SOCIAL MEDIA
HUBSPOT ANALYSIS
INFLUENCER STRATEGY
2023 EMAIL MARKETING STRATEGY
Social Media Portfolio
Kaplin Orthodontics Strategy Presentation
Hyundai - Digital Marketing Plan
FunkAway - Digital Marketing Plan
Accelerate HIMSS Solution - Digital Marketing Plan
Indeck Marketing Analysis and Social Media Strategy
Indeck Report
Bruli Social Media Strategy Plan + Campaign Schedule
Bruli Social Media Strategy - Report
Mask 4 Chicago - Media Planning Campaign
Vessi - Influencer Campaign
Sharps - Brief
Social Media Plan - Yoga
Chobani
Most Engaged Social Posts
Sympathizing with the world - Campaign
Indeck Brand Awareness - Campaign
Essential Business - Campaign
Humanizing The Brand - Campaign
Instagram Profile
Contact me
Want to Work with Me?
Highly motivated, multi-lingual, and results-driven leader with exceptional experience and knowledge in all aspects of marketing and social media capacities including branding, blog posting, communication planning, SEO, SEM, social media platforms, and market analysis. Success in resolving issues, developing creative solutions, and collaborating with multiple levels of the organization to make improvements and adjustments. Expertise in creating and implementing marketing and social media plans.
Phone number:
773-629-0417
Social profiles:
E-mail:
anapopovici26@gmail.com
Skype:
ana.popovici1